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Damallsvenskan
Elitfotboll Dam risks losing 24 million kronor as title sponsor Obos and main sponsor Svenska Spel both walk away, with no TV deal in place for the coming season.
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Swedish women's elite football is staring down a financial black hole after its two biggest commercial partners confirmed they will not be renewing their deals.
Elitfotboll Dam - the body overseeing the top tiers of the women's game in Sweden - told club representatives at a recent meeting that title sponsor Obos and main sponsor Svenska Spel are both stepping away when their current contracts expire.
The two deals alone account for 24 million kronor of the organisation's annual income. Overall, Elitfotboll Dam has been pulling in around 60 million kronor per year through a combination of sponsorship and broadcasting revenue, as SVT reports.
Losing nearly half of that without replacements lined up would be devastating.
Compounding the problem, there is currently no television agreement in place for next season. Clubs have reportedly been given little concrete detail about how the gap will be filled, fuelling growing frustration among those running the game at grassroots and elite level alike.
Sources close to the negotiations say various offers are on the table, but nothing has been finalised. The result is a palpable sense of crisis across Swedish women's football - and a ticking clock that shows no sign of slowing down.
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Eva Hernández, Editor-in-Chief
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