Dahlqvist juggles football and social media

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On the pitch and online

At just 23, Villemo Dahlqvist has carved out two distinct careers. On the football side, she turns out for BP in the Damallsvenskan, having previously represented AIK. Away from the pitch, she has amassed 28,000 followers on TikTok and 26,000 on Instagram, sharing everything from match day vlogs to her morning breakfast routine.

Making it work financially

For players outside Sweden's elite clubs, a second income stream is not a luxury - it is a necessity. Having recently finished her studies, Dahlqvist now splits her professional life between football and content creation. The flexibility of influencer work, she says, makes it an ideal fit alongside training schedules and fixtures, Fotbollskanalen reports.

Growing the women's game

Dahlqvist has noticed that her audience extends well beyond football fans. Followers who initially came for lifestyle content end up learning about the women's game and her club. She sees that crossover as a genuine opportunity to raise awareness and is careful to keep her posts aligned with her club's values.

Dealing with the downsides

The role is not without its darker moments. Sexist comments crop up regularly, particularly on TikTok. Yet Dahlqvist takes a pragmatic view - the overwhelmingly positive feedback far outweighs the negativity, and she treats every interaction as a form of engagement that ultimately helps her platform grow.