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Damallsvenskan
From a women's football attendance crisis to Jamal Musiala's on-pitch collapse and Djurgården's Red Bull revolt, here are the stories shaping Swedish sport this week.
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The state of women's football in Sweden remains a cause for concern, with dwindling attendance figures and shaky sponsorship deals casting a shadow over the current season.
Ylva Johansson, newly appointed chair of EFD, has voiced scepticism about expecting male football supporters to turn up for women's matches - a frank admission that cuts to the heart of the sport's visibility problem.
Djurgården's hockey division held its annual meeting this week, and members voted to pressure SHL into ending its sponsorship arrangement with Red Bull. The move raises broader questions about commercial partnerships in Swedish sport - not least the role of Svenska Spel as a sponsor.
Bayern München midfielder Jamal Musiala collapsed on the pitch for the second time in three days, alarming fans worldwide. The 23-year-old later moved to calm fears, confirming that doctors have identified the cause and that the situation is less serious than it appeared.
Cristiano Ronaldo and Georgina Rodriguez have reportedly married, a development that has predictably dominated headlines across the globe.
With just six months until the ski championships in Falun, organisers still have no television broadcast agreement in place - a worrying gap that could undermine the event's reach and revenue.
Hammarby's Amin Boudri dazzled with his technical ability this week, and faces his former club Gais today. Meanwhile, anticipation is building for Finnkampen, scheduled for 29-30 August, as reported by Dagens Nyheter.
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Eva Hernández, Editor-in-Chief
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