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London City Lionesses have sealed a front-of-shirt sponsorship with Nike - reportedly the largest deal in the history of women's football.
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London City Lionesses have landed a front-of-shirt sponsorship with Nike that their owner, Michele Kang, claims is the biggest in women's football history. Not a bad flex for a club playing just their second season in the Women's Super League.
The exact length and financial terms remain under wraps, but the numbers don't need spelling out to appreciate the scale. Last season, London City posted annual revenue of just £902,000 - alongside an operating loss north of £10 million. This deal is expected to change the picture dramatically, as The Guardian reports.
It helps when your summer transfer window reads like a greatest-hits compilation. Former Ballon d'Or winner Alexia Putellas, ex-England goalkeeper Mary Earps, and defender Mapi León have all arrived at the club.
Their combined social media clout is thought to have played a significant role in Nike's valuation of the sponsorship. Millions of followers, it turns out, are worth more than just likes.
For a side that only recently reached the top flight, the deal marks a seismic shift. London City Lionesses appear to be building something genuinely ambitious - and Nike clearly agree.
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Eva Hernández, Editor-in-Chief
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