Red Bull's RB19 Turns Purple for Las Vegas
RB19 in it’s brand new Las Vegas suit // Red Bull Content Pool
In a dazzling display of creativity and fan engagement, Oracle Red Bull Racing has unveiled a new livery for the RB19 car, set to debut at the inaugural Las Vegas Grand Prix.
This marks the team's third unique livery of the season, all part of the Make Your Mark campaign, and is the first to cover the entire car, from front wing to rear.
Inspired by the vibrant neon lights and energetic ambiance of Las Vegas, the RB19 will don a striking purple base. It's not just a color change; the car will feature designs that echo the city's renowned culture, integrating elements like flowing neon lights in pink and yellow across the bodywork, bringing the spirit of Las Vegas to life on the race track.
This transformation is the culmination of the Make Your Mark campaign, a collaborative effort between Oracle Red Bull Racing and their fans. Through The Paddock, the team's free loyalty program powered by title partner Oracle, fans were challenged to design bespoke liveries for each of the U.S. Grands Prix. The initiative saw immense participation, with over 24,000 votes cast!
READ MORE: Have a look at Ferrari’s Las Vegas livery!
The winning design, selected from a pool of thousands, was conceived by Lindsay Palmer from Essex, UK. Palmer's vision for the Vegas livery was to encapsulate the essence of the city's iconic casinos and bright lights. The car's design is intended to mimic the effect of racing past neon lights, with playing cards incorporated into the theme. Palmer, who will attend the race to see her design in action, expressed her excitement and amazement at being selected and witnessing her concept come to fruition.
Adding to the Vegas theme, the RB19 will also feature unique wheel covers designed in collaboration with PokerStars. Dubbed the 'Poker Chip' covers, they will turn the team's wheels into a fusion of black, red, and white, mirroring the appearance of a poker chip and sporting PokerStars' Red Spade. This marks the first instance of a sponsor co-branding Oracle Red Bull Racing wheel covers.
PokerStars pokerchip wheel covers // Red Bull Content Pool
Christian Horner, Team Principal and CEO, lauded the Make Your Mark campaign, emphasizing the unique opportunity it offered fans to actively participate in the team's journey. He praised the chosen design for perfectly capturing the energy of both Las Vegas and the team. Horner also highlighted the excitement of the upcoming race, anticipating the thrill of the cars speeding under the bright lights of the Las Vegas Strip.
Rebecca McAdam Willetts, Director of Partnerships & PR at PokerStars, expressed pride in being the first to feature on the team's wheels. She emphasized the significance of this collaboration in enhancing fan experiences and shared the anticipation of revealing this special racing memorabilia to the community.
As Oracle Red Bull Racing gears up for the final U.S. race of the season, the Las Vegas GP stands out not just as a new racing challenge, but as a testament to the team's innovative approach to fan engagement and partnership, setting a new standard in Formula 1's visual and experiential appeal.
